The Boho Magazine Blog

boho is the brainchild of Editor-in-chief Gina La Morte, founder of fashion website TheStyleDoctor.com and one of the country’s most sought-after style gurus. She is the first U.S. stylist to create her own American magazine. La Morte’s expertise on fashion and style has been seen by millions on her award-winning website as well as on national television shows, including ABC’s The View, CBS This Morning, Bravo/NBC, MTV and more. La Morte was also a celebrity stylist for clients such as O, The Oprah Magazine, People and People StyleWatch, Nordstrom, Neiman Marcus and more. As a fashion expert, she has been featured in hundreds of media outlets, including Associated Press, America Online, Life & Style Weekly, OK!, Fitness and Women’s World. A graduate of Fashion Institute of Technology, Gina also has served as national spokesperson for Proctor & Gamble and Shoemall.com.

“I started boho to celebrate the freedom and passion associated with bohemians (‘bohos’) throughout history,” reports La Morte. “There was definitely a very 60’s summer of love (peace and freedom!) influence to this. To me, ‘bohos’ have always been about intriguing contradictions and living life a little outside the box. I wanted to create a magazine for modern bohemians…women who are complex, confident and stylish; those who want to go green and give back while still wearing the latest fashion trends. boho is a very positive magazine, filled with hopeful messages that are meant to be passed along.”